Survey – The State Of Our Business : A Perspective from Indiana Executives
What does it take to start, grow and sustain a business in Indiana? How important is foreign competition? What’s the state’s role in economic development and what initiatives offer the greatest growth opportunities?
For scholars, executives, elected officials and reporters covering the business community, these questions create a dialogue and a foundation on which we can help build a strategic plan to drive our state’s economy. It is also an opportunity to hear directly from Indiana executives about their challenges and the issues that impact their businesses, from health care costs and corporate reputation to customer loyalty and retention.
Study highlights from 2011 include the following
Corporate reputation continues to be the most important business issue while growing internationally is the least important. This may be an artifact of the survey being over-represented by small companies.
Cost of living is still seen as the strongest advantage that Indiana has over neighboring states and has been on the rise as the strongest advantage since 2007.
Perceptions of Indiana’s infrastructure, economic incentives for businesses and overall business environment have all risen significantly since 2010.
CEOs believe that private and public funds inside Indiana are significantly more available than in 2010.
CEOs believe the state is strongest in providing educational programs in agriculture, life sciences and information technology.
Indiana’s CEOs and executives continue to be concerned, in 2011 much more so, about the availability of non-skilled workers relative to the demand in the state. This year’s survey has a greater number of large companies represented and this opinion may be a result of this representation.
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Media Coverage from 2011
06-21-2011 – Health Care Reform: The Debate Continues
While Indiana business leaders have expressed some optimism about the overall business environment in 2011, some are concerned about the future of health care insurance.
06-17-2011 – Investing in Early Childhood Education
The United States faces a critical time in preparing young people for the demands of the workplace and setting them on a path to contribute to the well being of our communities.
06-17-2011 – Three Reasons Why the Stock Market Rises While the Economy Still Slumps
Why is the stock market up so much over the last couple of years when it seems the U.S. economy is still struggling?
06-16-2011 – IEDC Perspective
The results of this survey reinforce many things we already know: Indiana is a low-cost, business-friendly place for companies to conduct business and it’s getting better. In fact, Indiana’s economic recovery has been among the strongest in the country.
06-15-2011 – Gerry Dick Perspective
The 2011 edition of State of Our Business: Perspective From Indiana Executives provides still more proof that the Indiana economy is in the midst of a recovery that is leading the Midwest and could be among the most impressive in the nation.
06-15-2011 – CEO Survey Announcement
Butler University College of Business, Ice Miller and Inside Indiana Business announce the results of the fifth annual statewide survey of Indiana’s chief executive officers and senior executives.
Introduction to Paid Surveys
A paid survey is a method used by market research companies in order to gather information about a particular product, service, or advertisement. Market research companies are hired by product manufacturers and advertisers to gather information from the people they want to market their products to. Their are several ways for a research company to conduct a study. Some of the most popular methods are Focus Groups, Product Tests, Mystery Shops, and Paid Surveys.
Paid surveys have been around for several decades. You may have participated in a survey in front of a retail store or at the mall and received a free gift for it. That is exactly what paid surveys are. With the increasing popularity of the web, market research companies have found that they can reach many more people from all over the world by conducting their research online.
There is now no need for them to pay someone to stand in front of a store all day and ask people to take a survey. They have developed large online panels that they can simply email whenever they need help with a study.
When you join a paid survey panel you are usually asked to fill out a profile. This gives them information about you so that they can send you surveys that match your interests. Sometimes a company may be looking for the opinion of people who fit a certain demographic. If they were trying to market a product to a specific group of people (for instance, single women who are in college) they would only email those people who fit that profile.
Major corporations spend billions of dollars every year on marketing and advertising. They want to know their money is being spent well. Market research companies are paid to find out how the general public feels about a product or advertisement. Your opinions are very valuable to them. In return for your help in a study, they will usually share a portion of their earnings with each person who participates.
Not all online paid surveys pay a cash amount. Some may enter all participants into a drawing for a large amount of money and 1 or more panelists will be paid a large amount rather than everyone receiving a small amount of money. A lot of the more popular paid survey panels use a points system where you earn points for each survey completed. Points can then be redeemed for cash or merchandise. We prefer points systems to actual cash. This is because you can choose when you want to cash out. We have found that when smaller checks are sent (under $10) people almost always never get around to cashing them. With points you can wait until you have earned a larger amount and then request a check. A good example of a panel that uses a points system is Lifepoints Survey panel.
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