Background


Background of the Project

Introduction

As a group, the executive officers of Indiana’s organizations have a significant influence on the economic and social well-being of the state. Especially in times of economic upheaval, policymakers and other members of the community can benefit by understanding the attitudes, opinions, paid surveys, perspectives and plans of these executives.

Inside INdiana Business, Ice Miller LLP, and the Butler University College of Business joined together in a unique partnership in 2007 to collect and disseminate information gathered from Indiana CEOs and other executive officers. The results reported here are from the 2009 administration of the survey.

The objective of this project is to identify key issues from the perspective of Indiana’s business leaders and to track these issues over time. The survey is conducted annually. Topics addressed include:

  • General CEO business and economic challenges;
  • Indiana’s economic climate;
  • The role of government in economic development;
  • Human resource issues;
  • Indiana’s educational system; and
  • Planning, managing and accessing information technology.

This report summarizes results of the third annual survey of this group.

Methodology of the 2009 Online Indiana Executive Survey

The 2009 survey was designed to replicate key portions of the previous two annual surveys. The 2007 survey was designed based on extensive qualitative and secondary research. Since one main goal of the project is to track changes over time, many of the key questions in 2009 were unchanged from 2007 and 2008. However, we made two types of changes in 2009. First, we added several questions which were related to the emerging economic conditions of late 2008 and early 2009. Second, we significantly shortened the survey in an effort to reduce the time respondents needed to spend on the questionnaire.

The revised questionnaire was administered online between March 4 and April 16, 2009. A total of 360 usable responses were received, which represents a large increase over the 210 received in 2007 and the 227 received in 2008. The larger sample in 2009 is primarily due to a larger initial sample frame and to a slightly higher response rate.

A detailed description of the methodology can be found in Appendix 1 at the end of this report.